Free (or Cheap) Tools You Can Use to Improve Your Library Website

MLA Annual Conference, November 2011
Presented with Regina Gong, Manager of Library Technical Services and Systems

Would you like to know how patrons are actually using your website? Do you want to make your website more interactive? This session will focus on free or low cost tools you can use to improve your website. Tools such as Google Analytics and Crazy Egg can give you information about popular pages and characteristics of website visitors. Adding a Google custom search box to your website can provide insight into what patrons are searching for on your site which can help you create new content or revise existing content. Find out how to easily add polls, surveys, and video widgets to your website. Learn how to highlight library resources by creating RSS feeds for new materials in your Library Catalog. Create a Library blog to promote library services and materials, as well as to collaborate with other departments to highlight resources and events. Finally, discover resources for learning about new tools in the future.